Thank You Letter for Becoming a New Client

When a new client agrees to work with an organisation it is good business etiquette to send a thank you letter to that client. These letters should be personalised, professional, and explicitly thank the client for choosing to work with that organisation.

Content of a Thank You Letter for Becoming a New Client

New clients must be made to feel confident in their decision to work with a specific company, and a speedy and professional thank you letter from that organisation can go a long way towards putting their minds at ease. Thank you letters should be personalised to each client rather than generic form letters and should include details of how the organisation is looking forward to working with the client. Reminders of past awards or accolades that the organisation has received may also be appropriate in these letters if the intent is to bolster the new client’s confidence. Referring to organisations that the client may have worked with in the past is not appropriate. A polite, professional tone should be used throughout as these letters may well be saved by the client in the organisation’s file.

Presentation of a Thank You Letter for Becoming a New Client

Thank you letters for becoming a new client are business letters and should be formatted as such. The name, title and contact information of both the writer and recipient should be included, and formal salutations and closings should be employed. These letters should be typed rather than handwritten, though the signature of the company or account spokesperson should be included. These letters should be printed on company letterhead since they are official communication from the company, and posted out within one working week of the new client signing up with the organisation. Sending such a thank you letter through the post is fine.

Sample of a Thank You Letter for Becoming a New Client